Global Search Program
Deploy a global search program to track customer interest and your competitors’ share of voice, in order to maximize your performance and cross-lever investments (SEO & SEA).
How can you effectively monitor search trends to anticipate customer expectations?
Is my SEO and SEA strategy well-orchestrated to maximize my brand's visibility?
How can you measure and optimize share of voice (SOV) by pillar (SEO, Text Ads, Shopping)?
Is my search program adapted to developments in generative AI?
Enabling you to achieve your goals
BUILD SEMANTIC REFERENCE FRAMEWORK
We create a customized semantic repository that allows us to capture your customers' expectations, identify keyword opportunities, and guide your content and search strategy.
TRACK YOUR PERFORMANCE AND MEASUREMENT TOOLS
We monitor your visibility and that of your competitors on SERPs (SEO, text ads, shopping) using a real-time monitoring dashboard, with precise KPIs and intuitive dashboards for a clear view of your share of voice.
GLOBAL SEARCH ORCHESTRATION
We implement unified governance to manage your SEO/SEA strategy, with regular reports, roadmap monitoring, and a continuously optimized testing plan to maximize your digital presence.
Key benefits to overcome your challenges
