A/B tests & personnalisation
Evaluate the customer experience to encourage visitors to log in and personalize their shopping experience.
YOUR CHALLENGES
YOUR CHALLENGES
01
What is the profile of my visitors?
02
What experiences do they expect when they arrive on my website?
03
How can I increase the log-in rate to build personalization paths?
04
What are the best practices for personalization?
GOALS
Enabling you to achieve your goals
IDENTIFY WHO YOUR USERS ARE
We analyze the customer journey and the levers that enable users to log in to the site We detect friction points that impact users' intention to log in
IDENTIFY THE LEVERS TO INCREASE THE LOG-IN RATE
We provide you with actionable recommendations to improve your first-party data collection and log-in rate We benchmark against industry best practices
CREATE STRATEGIES TO BOOST ENGAGEMENT & CONVERSION
We create specific personalization use cases tailored to identified audience segments We define remarketing strategies based on the segmentation of your new and existing customers
Benefits
Key benefits to overcome your challenges
01
Understanding your audience and their needs
02
Define customer journeys based on their profiles and expectations
03
Identify use cases and best practices to increase log-in tau
04
