Due Diligence digitale
Diagnose digital marketing performance and rebuild a personalized, realistic version of lead targets, adopting a bottom-up approach to challenge current targets and objectives.
YOUR CHALLENGES
YOUR CHALLENGES
01
How digitally mature is a category and/or target audience (compared to its competitors)?
02
Can I improve the performance of my paid media budget?
03
Am I missing opportunities to increase organic traffic and leads?
04
Is my website optimized to maximize conversion of existing traffic?
05
Is my website optimized to maximize conversion of existing traffic? Is my data reliable for accurately assessing the overall performance of my business?
06
What is the estimated incremental margin based on the assessment carried out?
GOALS
Enabling you to achieve your goals
EVALUATE THE PERFORMANCE OF THE COMPLETE DIGITAL FUNNEL
We analyze all key elements of funnel performance (organic traffic generators, paid levers, conversion rate efficiency).
SET REALISTIC GOALS
We are rebuilding, using a bottom-up approach, a realistic and achievable version of the lead targets to challenge the current targets/objectives.
RECOMMEND AN ACTION PLAN
We offer a critical analysis of the factors impacting the CPL or CAC (in relation to the Business Plan) and an initial overview of the key initiatives with the greatest potential impact.
Benefits
Key benefits to overcome your challenges
01
An expert assessment based on the business plan, constructed using a bottom-up approach.
02
A digital due diligence analysis conducted by marketing experts focused on 'real business'
03
